In this sleepy town of Tanjong Katong, Joo Chiat,used to lie this small little food stall pretty unknown to the whole world. Opened by 3 young man from Malaysia, this food stall sells crayfish noodles and herbal chicken soup. For 4 months or so, since they first open, business was quiet and slow. Passerby came by and was curious about this new dish, tried and left.
Until 1 day, it was featured on a food show on our very own Singapore network television. POW WOW BOW, people came from far and wide. Queues started forming. And this little food stall is not so little anymore.
The power of television. Wow.